The film industry is a thriving component of Canadian culture. In addition to local productions, several American productions take place in Canada. This is in part due to the favourable exchange rate, the diverse landscape and close geographic proximity to the United States. Canada also boasts qualified manpower.
This sector is a significant source of economic activity and employment. The production of films, television shows and digital media content provides millions of jobs for cinema school graduates and others with training connected to this field.
However we are seeing jobs disappear in the Montreal region due to technology which has caused numerous cuts in large local productions (Radio Canada and Télé Québec for example). Film shoots develop in emerging markets all over the world and where the tax credits are the most advantageous.
In Quebec the market share is divided among four main chains: Cineplex, Guzzo, Ciné-Entreprise and RGFM. A multitude of services are offered via different groups that generate a large part of the cinematography industry jobs in Quebec.
We have been watching the growing development of digital in the film industry. Several international successes such as Toy Story 3 and Avatar fuelled the growing public popularity of 3D. Today, it has become an inescapable element and productions are putting increased emphasis on special effects.
Who’s hiring in the film industry?
- Production companies;
- Television channels;
- Cinemas (Cineplex : 22 branches ; Guzzo : 10 branches ; Ciné-Entreprise : 6 branches ; RGFM : 4 branches) ;
- Design and animation agencies;
- Photography studios;
- Fashion houses.
- Les métiers tels que perchiste, monteur, caméraman, réalisateur ou producteur, sont plus prisés que ceux que l’on trouve dans les salles de cinéma. La raison : les salaires souvent plus avantageux.
Challenges in film for the coming years
One of the biggest challenges facing the Canadian film industry is marketing feature length films to different types of audiences, thereby making it necessary to acknowledge and address the barriers in order to ensure that productions are marketed effectively and made accessible to all.
Interaction with movie-goers: More than a year ago, Cineplex developed the TimePlay application which is downloadable on Android and Apple. It allows people watching movies to play against other players directly on their mobile phones. This concept incites viewers to return more often. In this sense, companies that specialise in information technology must design new concepts in the coming years.
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